Find the key points of CRM 2.0
of maturity: theory of Jiang Bo
CRM 2.0
four key points
1. Theory more streamlined, both directed at the core of relations, to meet the changing relationship can be multi- quantitative indicators.
2. theory of perfect self-consistency can be proved from the model of the relationship between the internal feasibility and practicality.
3. theory has allowed multi-party participation in the model, consider the relationship of collectors, between the two sides, the relations of the association between.
4. theory is not for the purpose of commercial applications, but can support business applications.
world is generally linked, but the contact need a model, with the most streamlined refined and implemented a programming language and make it play in the commercial applications of its value. I think that the concept of CRM 2.0 is the core concept proposed. At present, there are many in the relational processing theory, they present a variety of software for the support for the relationship provides guidance: the current site for the type of interpersonal relationship, friendship support, the database for one to one, many, many to many technology support, decision analysis tools can be based on actual knowledge by a different name is that the same thing.
mobile, wireless, intelligent recognition technology so that we understand that things can be achieved between a description and can change over time to change things in time the relationship between CRM 2.0 is inadvertently growth. So In my opinion, timely guidance to the project application using this point of view, it is easier to obtain results. However, in order to truly mature CRM 2.0, I think the following points need to be supported.
any of the basic theory to be improved business processes will have the appropriate support of the basic theory, financial management, the theory is that the improvement of financial accounting, financial accounting tools to transition into from financial management, and financial subjects in the relationship between the loan balance can be achieved through self- examination. but customer relations is not the case, the recognition of different relations, opportunity management, key personnel understand the important points in time management, relationship between the exposure and so is not an accounting documents or documents that can solve a few It will need a variety of factors which can describe the model (object) system to support. how can we build this model? I think at least in the current relational theory has been further developed to identify describe the relationship the key factors in type theory, CRM 2.0 in order to have greater development.
semantic database to be uniform standards for the relationship between
things are universal, but there should be a standardized description of the relationship between the semantic database. CRM 2.0 to But according to streamline the relationship between sound theory, the system can be described in a unified world.
only the existence of a relevant standard naming authority to be able to close more than semantic meaning, the semantics of different languages unified management, thus ensuring the application of this semantic database for the customer relationship system, capable of maximum expansion. Meanwhile, the relationship described in the data can be automatically translated into a platform for multi-national applications, customer relationship systems to ensure the data can be as much as possible been applied most.
obvious advantages of a unified semantics can be easily aggregated across multiple systems to facilitate the open system, to accept the relationship between the content of other subsystems, the expansion of the system.
unified semantic database standards, CRM 2.0 can access content from other systems, such as RSS or the site collection of objects related news content to enrich the content of the object.
data terminal to be more mature
for CRM 2.0, the data the acquisition will not be alone like this mm or operator entered the business. I think, CRM 2.0 will be a perfect system that can effectively extract from a variety of terminals required data, including information from public sources, such as the annual reports of listed companies, the social system of standard data, including extracting data within the enterprise, such as business reporting staff, customer self-service operations, ERP system. only to extract data from multiple data terminals, CRM 2.0 to achieve an effective extraction, intelligent analysis and accurately reflect the new customer relationships in order to provide a reliable system to use the contents of the time in which to understand customer needs, understand the requirements of customers, forecasting of time, thus ensuring the effectiveness of business opportunities.
Outlook CRM 2.0, We have reason to firmly believe in the near future, through the continuous application of this idea, by the concern of all walks of life, it must mature in the transformation.
the one hand, the changes will accelerate the promotion of business, making the supply and demand The two sides aim to reach agreement more easily, so buying services to understand the service providers, service providers better understand the purchasers; from the production side, to the consumer, from the use side to side to achieve the perfect production and learn about. from the big side Look, CRM 2.0 will be between the level of social demand for effective and productive integration of plants into a consumer to the factory, making changes in a new factory of the world.
the other hand, the relationship between both sides to understand allows businesses to find more business opportunities, analyze business opportunities, retain key customers, to know ourselves to truly make become more rational competition, and promote the rationalization of business change. competition is not competition, competitors, is for competitors The target of the competition. who can quickly understand their customers, who will be able to better grasp the competition, and gain the initiative. From this sense, the future of artificial CRM2.0 not want to come out of the talk, not a conceptual thing, but a real demand.
Prospect
CRM 2.0 With Web 2.0 is conducive to breaking the previous limitations of CRM, CRM application extension.
in the extended range of applications, previously CRM application, may only platform-level, is an enterprise, within an industry or a single application, by extension, as long as there is Internet access, you can use and understand the function of the system. I believe in the future, a system can serve multiple needs to know the content companies, organizations, individuals.
through better collaboration tools, customer and supplier to both the important aspects to work well together, effectively control the process, so as to achieve the two sides were The purpose of winning in order to achieve the social division of labor solidarity and the sound development of synergies.
by the accumulation of information, making the computer's artificial intelligence into a more applied management, which makes the multi-faceted nature of the system to calculate a more perfect accuracy reasonable.
to us if the business Web 2.0 plug a pair of beautiful wings, and that CRM 2.0 is for us to find a happy home, how to get there, is that every person has any commercial applications out.
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