How to brand their products with core values and important feature of the new car passed to the audience participation has become the most vexing problems, seize the audience's view of auto show auto show marketing orientation is the core issue, then In the show, we should see what?
Dream Car and the beauty is still the subject since there seems to auto start
, Dream Car and beauty to become an integral body with the auto show, and even today a variety of new forms of communication with each passing day, when the traditional form of the auto show is still the most important part of the reason is because the depot on display at the show the number of new cars and show cars release depot is the embodiment of strength, Both the media and consumers will use this data as a measure of the size and auto-level car prices an important basis.
According to the Chinese automotive industry speed the development trend, the annual average rate of 26% in the rapidly growing market dim global automotive market showing the most dynamic in the development potential, so whether in Beijing or in Shanghai's International Auto Show,Discount UGG boots, we see more and more global launch new car, to Shanghai Auto Show, for example, 07 global launch new car is only 5, but last year's Shanghai auto show has reached as many as 13 international depots of concern about the Chinese market can be seen,Bailey UGG boots, so the new models, cutting-edge technology and a large car type of team is the core content of the depot exhibitors, and all of the auto show should be said that marketing and brand new cars are based on the promotion started.
the beauty and the emergence of the audience and the show car to shorten the distance between , no matter how handsome show car, the elegant alternative doubt, but it is still cold steel machine, between the viewer and the viewer to form a layer is invisible barriers, but there is beauty to mobilize the media attention well and the enthusiasm of the audience, and different styles of show car beauty and temperament congenial cross-echoes to give the viewer a more intuitive visual impression and products, which is either domestic or foreign auto show, and beauty will always be a Dream Car separate ways media image reflects the content of car prices of different products, and the image of celebrity recognition has become the car prices highlights the importance of marketing, publicity, including Jackie Chan, Zhang Ziyi, Han, Shu Qi and other celebrities have all of you attended the auto show endorsement release Brand will, by virtue of the star's fame and appeal, which can more easily than the beauty of many car models to attract the audience and media attention, thereby enhancing the appearance rate exhibits manufacturers.
of course, how can such a small volume of space not only under a large number of products, but also to show its own brand meaning is the booth where the biggest highlight of the design, such as Bentley's booth, high-end solid wood floor and cross the British Racing Green echoes the luxury and atmosphere to create a common The results of the exhibition, which is full of history and cultural background of the exhibit design also become an important element of auto lighting, but these effects, as hard as marketing, advertising, exhibition visitors can only watch and listen to experience, not only can not fully passed the characteristics of brands and products, but also difficult to leave a deeper impression on the audience, which no doubt look at the auto show merely the surface auto manufacturers to meet the propaganda needs to maximize marketing effectiveness, so today's auto focus has turned more interactive and experiential marketing model.
call quality experience the interactive consumer marketing
With the popularity of cars, the Internet Auto media mature, professional Chinese auto consumers and also will increase participation, so when the exhibition concept,cheap UGG boots, auto show visitors will no longer fly and as in the past to show Dream Car view of beauty as the main purpose of and instead pay more attention to the characteristics of the brand and product content, as potential customers because they are more like to know what their eyes have these kind of products every three, how different between different brands with the value of what products to buy their own How has the value, thus completing the focus function of consumption by the consumer shift to focus on quality, and this coincided with the Chinese automotive market by the quality of consumer products to the consumer era of transition times.
the largest interactive effect is that the audience through experience in marketing and product features and brand value, including the BMW 5 Series GT-market briefing on the most representative. First career by introducing a number of celebrities BMW introduced this section to reflect the pioneering spirit of the new car, there are 21-year-old became the young planetary scientists, experts, there is a large load of hot air balloons hot air balloon expert Liu Xiang, also alone sailing trip around the Earth and the famous actor who high-round.
they are young and promising, but full of passion, background and characteristics of these figures reflects the subtle value orientation of the BMW 5. And then, like the BMW rear seat combined with large,UGG boots, comfortable journey around the beautiful film-style wide-screen will not help bring on the BMW 5 Series GT's rear seats, which really come to understand why the BMW 5 Series BMW 5 Series GT GT is a true product for travel, so Zhefan the auto show BMW's innovative conference in emotion, the more of a feel marketing overseas depot shown in creative and interactive.
In addition, in the last Shanghai auto show, we also see a very unique dynamic display area, allowing the audience to experience the different models the depot, through different The test drive experience project to experience the different properties of the product, which is also five overseas auto sales at the show the most important part of the national audience can be opened at the show venue on the test drive a variety of classic cars, with the participation complex area of the expansion of the use of new technologies, I believe that more hands-on interactive marketing model will be introduced around us, and our own brand products and marketing will also be with the ability to grow and improve their level of auto marketing, of course, The most important thing is to show the number of view the changing needs of the audience, with the continued popularity of automotive products, auto marketing, naturally, will usher in a new trend.
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